Idaho Trust Bank:
Private Banking Branding and Brochure
A bank that invests in its clients
After a year of working on a new campaign, Idaho Trust Bank came to W Design frustrated, frankly. Their experience with other firms left them a bit gun-shy, skeptical that they would ever get the right look and feel for their private banking segment. Idaho Trust private banking caters to a mass affluent clientele and wanted materials that communicate their high-touch, highly personalized approach. They needed to project a sophisticated yet approachable personality that reflects the bespoke service they’re committed to and the personal relationships they cultivate with clients.