HP Dimensional Direct Mail
While Design Director at Oliver Russell, Kristy was the art director of a number of successful direct mail campaigns.
The HP Thin Client mailer demonstrated the streamlined size of the new product by making the piece the exact size of the product. Other great concepts that included a box of chocolates shaped as desktops and a standard jewelry box with a necklace thumb drive. These promotions were unique enough to stand out in a sea of direct mail and garnered high response rates.