Go On Initiative Logo

The JA and Kathryn Albertson Foundation generously spearheaded a campaign to boost Idaho’s percentage of college attendance after high school. W Design, Red Sky Public Relations and Alex Davis Copywriting helped create statewide awareness with a campaign which includes this logo, outdoor, direct mail, posters, stickers, radio and tv ads.

The mark is designed to be reminiscent of a college pennant and to serve as a visual and literal call to action.