A new brand for the future of dairy
Idaho is the nation’s third largest dairy producer. The Idaho Dairymen’s Association is an organization chartered by the USDA and funded by dairy farmers to inspire trust in dairy farming and dairy products and to build demand for high quality, nutrient rich dairy products around the world. As their organization evolved, the need for a new brand and identity was identified.
W Design was tasked first with creating a new logo that conveyed the organization’s characteristics: Futuristic, Innovative, Prosperous, Forward-thinking, Accessible, and Inspiring Confidence. The mark also evokes the idea of the organization possibly expanding to a multi-state concern – which it recently did with the addition of Utah.
More recently, W Design has assisted in building the brand by developing a graphic language that’s been extended to everything from swag to billboards.