City Club of Boise
City Club of Boise is celebrating 20 years of championing civil discourse. Their mission is to promote nonpartisan, civil discourse on topics of local and national importance.
In honor of this anniversary, a new brand was developed including a new logo, collateral, signage and eventually, an updated website. The conversation bubble, first used in the energetic logo, is leveraged as a pattern on printed materials. The new look is meaningful and vibrant and more appropriate for the younger demographic they hope to appeal to for the next 2o years.