CHILDREN’S BOOKSTORE

Children’s Bookstore began with a simple but compelling premise: let’s make school bookfairs easier on librarians, student and parents by hosting them online.

Our design engagement began with a fun, friendly logo with a youthful, but not juvenile, color palette. Book catalogs, brochures, flyers and html emails were then developed with a fun but sophisticated look that signals that this is a modern, nimble enterprise and not the typical institutional behemoth. Most recently, W Design collaborated with owner Jake Ball to create a trade show booth. Fixtures were designed to reflect the brand in 3-D. In addition to large-scale graphics, a reading area with two couches was featured to celebrate what this brand’s really about: a passion for reading.

design services provided

LOGO DESIGN
COLLATERAL DESIGN
SIGNAGE
ADVERTISING
TRADE SHOW MATERIALS

“W Design has been an excellent resource for our business. Kristy consistently provides us with top-tier design that makes our little company look big. However, we rely on Kristy for much more than just great design. Her advice regarding branding and our corporate identity has been very important to us. Our company stands toe-to-toe with much larger competitors on the internet and at trade shows because Kristy has helped us develop a powerful branding strategy.”

-Jake Ball, Founder