The Boise Phil:
A New Look for Future Performance
Situation
Like many orchestras, The Boise Phil wants to expand their audience to secure a future where they can continue to perform, and serve the community. It was clear to the Phil’s board that a new brand was needed to better represent the organization and reflect the new, dynamic music director. W Design was charged with creating a fresh visual identity that reflects this evolving institution without alienating their dedicated fans.