In honor of its 20th anniversary, City Club of Boise determined it was time to elevate their brand. W Design has created a vibrant new logo that reflects their mission to promote nonpartisan, civil discourse on topics of local and national importance.

The logo uses two overlapping thought bubbles to suggest a dialogue with the important grey area in the center representing common ground.

The new mark will be applied to new stationery, a website, promotional items and collateral and the organization hopes that the new invigorated look help them engage younger members who will become the organization’s base for the next 20 years.