Balihoo high-impact lead generation direct mail:
Know thy customer; know thyself.
When it came time for Balihoo to create a highly engaging direct mail piece to target CEOs at major national retailers, Balihoo departed from their usual approach of creating their own marketing materials and sought the expertise of W Design. After conducting thorough and comprehensive research on consumer buying habits, Balihoo concluded that consumers research online, but buy locally. Balihoo’s localization strategies allow consumers to discover local distributors and retailers to capture consumer information they can use to know who is ready to buy now. Balihoo wanted to share these findings and their compelling capabilities with the target audience with the goal of generating qualified leads.