WHY

Take it higher. Design done right has the power to take you places. Like up and forward. When you appeal to your audience on a higher level, they attach to your brand, respond to your business offerings, and buy what you’re selling. Because if it doesn’t deliver the results you need, it’s a costly case of all dressed up and going nowhere.

HOW

Before we design, we think. We do our homework. We read between the lines to uncover artifacts—nuances that inspire affection, and help you achieve your goals. We don’t mean to pry. But we need to ask you some questions. We might even ask you to dig deep. We get to the heart of the matter, so you can get to the hearts of your audience.

OBJECTIVE

We create work that moves your target audience to feel, react, and respond—whether in a logo, an environmental display, or a multifaceted print campaign.

WHAT

BRAND STRATEGY

BRAND DEVELOPMENT:
NAMING, LOGO AND MESSAGING

PRINT DESIGN:
ADVERTISING, COLLATERAL, DIRECT MAIL

ENVIRONMENTAL:
INSTALLATIONS, EXHIBITS

CULTURAL BRANDING:
EMPLOYEE RECOGNITION, BRANDED ENVIRONMENTS, WORKSPACES

KRISTY WEYHRICH

Love at first sight. Literally. From the moment Kristy Weyhrich could take in the world around her, she’s been captivated and motivated by the vast, visual world of all things design—from architecture to skate board design. Kristy’s passion for the craft and expertise in the ad industry make her uniquely qualified to produce strategic work with a pinpoint target perspective that speaks to audiences in ways that words alone cannot.

Kristy was trained in San Francisco and she holds degrees from Bryn Mawr (art history) and the California College of the Arts (graphic design). Kristy was trained in San Francisco and worked for Zimmermann Crowe and Studio Archetype.

Prior to launching W Design, Kristy held the post of design director at Oliver Russell & Associates. Her work has been recognized by the national ADDY Awards, HOW Magazine, and in Best of Business Card Design and Logo and Letterhead Design 3 from the respected Rockport Publishing.

She currently serves on the Board of Directors for Boise Contemporary Theater.

STRENGTHSFINDER 2.0: INDIVIDUALIZATION ° STRATEGIC ° MAXIMIZER ° ACHIEVER ° FUTURISTIC

CHEMISTRY + COLLABORATION = CREATIVITY

From marketing strategy to copywriting, from PR to event planning, W Design has assembled a virtual network of the best professionals in the industry. The team that gets assigned to your project is hand-picked based on your business needs and goals. You get—and you pay for—only the expertise and execution you need.

GOOD COMPANY